Nothing changes until you approve it
Ada monitors every account continuously and prepares changes with full evidence. It cannot apply any of them. Every proposal waits here until a person with the right role decides — and campaign creation and campaign activation are always two separate decisions, so nothing can start spending by accident.
Campaign activation1
These start real spending. Always a separate approval from creation.
Activate Prospecting | Autumn Layering
This campaign was created in Adara two days ago and has been held paused since. Approving this activates it and it begins spending €280 per day. Creation and activation are deliberately separate approvals.
Budget change1
Money moves. Requires an admin.
Increase TikTok daily budget from €150 to €210
Website Conversions | Trail Series has held a cost per purchase 22% below the brand average for six weeks with no budget-capped days.
Creative replacement1
Swapping what people actually see. Fully reversible.
Replace the fatigued creative in Prospecting | Summer Trail
Pause the Ridge hero creative and activate two already-approved variants in the Broad | DE + NL ad set. No budget or targeting change.
Targeting change1
Who sees the ads, and which searches trigger them.
Strengthen the Accessories & Repair asset group
Add the repair-kit video, eight images, nine headlines and three descriptions to a Performance Max asset group currently rated Poor.