Ada’s summary for Northwind Supply
Reviewed 3 hours agoOver the last 30 days Northwind Supply spent €62.6k and produced 2,126 results at €29.46 each, returning 4.79×. The one thing that matters most today is Prospecting | Summer Trail — rOAS fell 29% against the previous period. Search | Brand & Category remains the strongest performer at 7.47×. 4 changes are waiting for your approval. Nothing is applied until you decide.
Primary goal: Grow online revenue while holding blended return above 3.4× · Measurement confidence 94%
Needs attention
4 items, most urgent first
- CriticalMetaPerformance3 days agoProspecting | Summer Trail is 45% above its previous cost per purchase
Cost per purchase has risen from €37.37 to €54.33 while spend held flat, and return has fallen 31%. Ada has identified creative fatigue as the cause and prepared a recommendation.
- WarningMetaCreative fatigue2 days agoSummer Trail — Ridge hero has reached 4.4× frequency
Eleven weeks on the same audience. Click-through rate has halved, from 1.42% to 0.84%. This creative carries 71% of the prospecting campaign’s spend.
- WarningGoogleDelivery2 days agoAccessories & Repair asset group is rated Poor
Four images against a recommended twenty and no video. The group takes 22% of campaign spend and returns 2.1× against the campaign’s 6.1×.
- InfoMetaDelivery2 days agoAutumn Layering has been paused awaiting activation for 2 days
This campaign was created in Adara and is held paused by design. It will not spend until an activation approval is granted.
Waiting for your approval
Ada has prepared these. Nothing is applied until you decide.
- MetaStarts spending+€280.00/dayActivate Prospecting | Autumn Layering
- TikTok+€60.00/dayIncrease TikTok daily budget from €150 to €210
- 1 more waiting →
Spend and efficiency
Last 30 days · daily spend against cost per purchase
By platform
Spend share and efficiency across every connected platform
All platforms measured on the same conversion event with matching attribution, so these figures are directly comparable.
Account health
4 connected accounts
- WatchNorthwind Supply — EUNetherlands, Germany · synced 1 hour ago
- HealthyNorthwind Supply — NordicsDenmark, Sweden · synced 1 hour ago
- HealthyNorthwind Supply — Search & ShoppingNetherlands, Germany, Denmark, Sweden · synced 2 hours ago
- HealthyNorthwind Supply — TikTok EUNetherlands, Germany · synced 3 hours ago
Budget pacing
Furthest from plan · day 18 of 30
Ahead of plan by 26%. Projected to finish over budget.
Creative fatigue
The creatives closest to burning out
Where the money is going
The five campaigns carrying the most spend over the last 30 days
Recent changes
Everything Ada reviewed and every change you approved
- AdaAda review run3 hours agoSimulated
Northwind Supply — Reviewed 7 campaigns across 3 platforms. Found 1 critical issue and 2 opportunities.
- Nadia OkonkwoCampaign created1 day agoSimulated
Prospecting | Autumn Layering — Approved campaign creation. The campaign was created paused and awaits a separate activation approval.
- Tomás FerreiraBudget changed2 days agoSimulated
Retargeting | Site & Cart — Approved a budget increase after four weeks of stable return.
- Ingrid HalvorsenRecommendation rejected2 days agoSimulated
Pause the TikTok campaign — Rejected. Reason given: “Too early — the channel has only been running four months and the cost per purchase is already below average.”
- AdaAlert resolved3 days agoSimulated
Northwind Supply — Search & Shopping — A delivery warning on the Search campaign cleared on its own after the auction settled.