CriticalMetaReplace creativeLow risk3 hours ago
Replace the fatigued creative in Prospecting | Summer Trail
The Ridge hero creative has been running to the same broad audience for eleven weeks. It now carries 71% of the campaign’s spend while producing the campaign’s worst cost per purch…
Expected impact
Cost per purchase back toward €38–42 within 10 days
Confidence
82%
WarningGoogleFix asset groupMedium risk1 day ago
Strengthen the Accessories & Repair asset group
The Accessories & Repair asset group is rated Poor by Google and is taking 22% of the campaign’s spend while returning 2.1× against the campaign’s 6.1×. It has four images against…
Expected impact
Asset group strength from Poor to Good; return toward 3.5–4×
Confidence
68%
WarningMetaReallocate budgetMedium risk2 days ago
Move €120 per day from Meta prospecting to Google Performance Max
Meta prospecting is returning 2.4× while Google Retail Performance Max returns 6.1× on comparable intent. Performance Max has not been budget-capped on any day this month, so it ha…
Expected impact
Roughly €14,800 of additional revenue per month at current efficiency
Confidence
76%
InfoTikTokIncrease budgetLow risk19 hours ago
Increase TikTok budget by €60 per day
Website Conversions | Trail Series has held a cost per purchase 22% below the brand average for six consecutive weeks on a budget that has not moved. It is the only channel with vi…
Expected impact
Roughly 62 additional purchases per month at similar efficiency
Confidence
74%
Ada proposes. You decide. Nothing in between.Every recommendation here was prepared by Ada from the same data you can see on screen. None of them can be applied without a human approval — and in this demo, approving changes only what you see here.