Executive summaryLast 30 days
Northwind Supply — Executive summary
The one-page answer for a client or a board. · Generated 27 Jul, 13:05
Executive summary
Over the last 30 days, Northwind Supply spent €62.6k across 6 active campaigns on 3 platforms, producing 2,126 purchases at €29.46 each. That returned €300k of revenue at 4.79×. Cost per result moved +3.0% against the previous period, on spend +8.1%.
Spend
€62.6k
+8.1% vs previous
Purchases
2,126
+5.0% vs previous
Cost per purchase
€29.46
+3.0% vs previous
Revenue
€300k
ROAS
4.79×
Target 3.4×
Spend and results over the period
SpendPurchases
Spend distribution
Share of budget by platform
Meta Ads56%
Google Ads37%
TikTok Ads7%
What this means
Ada's reading of the period, recomputed from the current state of every campaign
Key wins
- Search | Brand & Category returned 7.47× on €5k — the strongest performer in the account.
- 1 campaign is improving period over period: Performance Max | Retail EU.
- 3 changes were reviewed and approved this period, including Prospecting | Autumn Layering — approved campaign creation. the campaign was created paused and awaits a separate activation approval.
- 7 of 8 creatives are still fresh, so there is rotation headroom before the next refresh is needed.
Key risks
- Prospecting | Summer Trail — ROAS fell 29% against the previous period.
- Summer Trail — Ridge hero has a fatigue score of 84 and is carrying €12.6k of spend.
- Retargeting | Site & Cart — Ahead of plan by 26%. Projected to finish over budget.
- Performance Max | Retail EU — Ahead of plan by 15%. Projected to finish over budget.
Recommended next steps
- Rotate Summer Trail — Ridge hero out of its highest-spending placement and bring an approved variant forward.
- Consider moving roughly 20% of Prospecting | Summer Trail's budget toward Search | Brand & Category, which returns 7.47× against 2.49×.
- 1 campaign is created and held paused awaiting activation approval.
This report is generated from the demo dataset and recomputes whenever you approve a change. Exporting produces a simulated success state — no file is created and nothing is sent anywhere.