GoogleActiveImproving
Performance Max | Retail EU
ROAS improved 19% against the previous period.
Type: Performance Max (Retail)Objective: SalesAccount: Northwind Supply — Search & ShoppingStarted: 20 Jan 2026
Spend
€18.2k
+20.2%vs previous
Purchases
725
+38.6%vs previous
Cost per purchase
€25.06
−13.3%vs previous
Revenue
€110k
+43.4%vs previous
ROAS
6.08×
+19.3%vs previous
Performance trend
Last 30 days · spend against cost per purchase
SpendCost per purchase
Budget and pacing
€11.2kof €16.2k planned
Expected by today: €9.7k
Ahead of plan by 15%. Projected to finish over budget.
Daily budget
€540.00
Projected month end
€18.6k
Delivery detail
Impressions
2,259,596
Reach
2,025,478
Frequency
1.1×
Clicks
51,564
Click-through rate
2.28%
Cost per click
€0.35
Cost per mille
€8.04
Conversion rate
1.41%
Targeting summary
Retail Performance Max with a Merchant Center feed
Audience
Audience signals: past purchasers, cart abandoners, outdoor-equipment in-market
Locations
Netherlands, Germany, Denmark, Sweden
Age range
All
Placements
Search, Shopping, YouTube, Display, Discover, Gmail, Maps
Bid strategy
Maximise conversion value, target ROAS 450%
Product feed
Northwind EU — 412 products
Final URL expansion
On, with exclusions
Brand exclusions
Competitor terms excluded