GoogleActiveHealthy
Search | Brand & Category
Performing within its expected band.
Type: SearchObjective: SalesAccount: Northwind Supply — Search & ShoppingStarted: 4 Dec 2025
Spend
€5k
−2.0%vs previous
Purchases
254
−4.5%vs previous
Cost per purchase
€19.64
+2.7%vs previous
Revenue
€37.2k
−4.1%vs previous
ROAS
7.47×
−2.2%vs previous
Performance trend
Last 30 days · spend against cost per purchase
SpendCost per purchase
Budget and pacing
€3kof €5.4k planned
Expected by today: €3.2k
Pacing within the expected band for this period.
Daily budget
€180.00
Projected month end
€5k
Delivery detail
Impressions
69,692
Reach
43,390
Frequency
1.6×
Clicks
5,405
Click-through rate
7.76%
Cost per click
€0.92
Cost per mille
€71.57
Conversion rate
4.70%
Targeting summary
Brand defence plus high-intent category terms
Audience
Search intent — brand terms and non-brand category terms
Locations
Netherlands, Germany, Denmark, Sweden
Age range
All
Placements
Google Search, Search partners
Bid strategy
Target ROAS 600%
Match types
Exact and phrase only
Ad rotation
Optimise for conversions