MetaActiveHealthy
Advantage+ | Nordics Catalogue
Performing within its expected band.
Type: Advantage+ ShoppingObjective: SalesAccount: Northwind Supply — NordicsStarted: 11 May 2026
Spend
€8.8k
Flat vs previous period
Purchases
240
−4.4%vs previous
Cost per purchase
€36.65
+4.2%vs previous
Revenue
€32.2k
−4.6%vs previous
ROAS
3.66×
−4.3%vs previous
Performance trend
Last 30 days · spend against cost per purchase
SpendCost per purchase
Budget and pacing
€5.2kof €9.3k planned
Expected by today: €5.6k
Pacing within the expected band for this period.
Daily budget
€310.00
Projected month end
€8.6k
Delivery detail
Impressions
864,898
Reach
538,692
Frequency
1.6×
Clicks
12,619
Click-through rate
1.46%
Cost per click
€0.70
Cost per mille
€10.17
Conversion rate
1.90%
Targeting summary
Automated audience across Denmark and Sweden
Audience
Advantage+ automated targeting with existing-customer budget cap at 20%
Locations
Denmark, Sweden
Age range
18–65+
Placements
Automatic placements
Optimisation
Purchase (catalogue)
Existing customer budget
20% cap
Catalogue
Northwind full range
Creative
Advantage+ creative enhancements on