MetaActiveAt risk
Prospecting | Summer Trail
ROAS fell 29% against the previous period.
Type: SalesObjective: SalesAccount: Northwind Supply — EUStarted: 2 Apr 2026
Spend
€18k
Flat vs previous period
Purchases
349
−29.2%vs previous
Cost per purchase
€51.53
+41.4%vs previous
Revenue
€44.8k
−29.1%vs previous
ROAS
2.49×
−29.2%vs previous
Performance trend
Last 30 days · spend against cost per purchase
SpendCost per purchase
Budget and pacing
€10.7kof €18.6k planned
Expected by today: €11.2k
Pacing within the expected band for this period.
Daily budget
€620.00
Projected month end
€17.8k
Delivery detail
Impressions
1,422,441
Reach
455,347
Frequency
3.1×
Clicks
13,560
Click-through rate
0.95%
Cost per click
€1.33
Cost per mille
€12.64
Conversion rate
2.57%
Targeting summary
Broad prospecting across DE and NL, interest-led
Audience
Hiking, cycling and outdoor equipment interests, 25–48
Locations
Germany, Netherlands
Age range
25–48
Placements
Feed, Reels, Stories, Marketplace
Optimisation
Purchase
Attribution
7-day click, 1-day view
Bid strategy
Highest volume
Exclusions
Purchasers, last 90 days