MetaActiveHealthy
Retargeting | Site & Cart
Performing within its expected band.
Type: SalesObjective: SalesAccount: Northwind Supply — EUStarted: 18 Feb 2026
Spend
€8.5k
+26.6%vs previous
Purchases
399
+21.6%vs previous
Cost per purchase
€21.34
+4.0%vs previous
Revenue
€56.6k
+21.8%vs previous
ROAS
6.65×
−3.8%vs previous
Performance trend
Last 30 days · spend against cost per purchase
SpendCost per purchase
Budget and pacing
€5.4kof €7.2k planned
Expected by today: €4.3k
Ahead of plan by 26%. Projected to finish over budget.
Daily budget
€240.00
Projected month end
€9.1k
Delivery detail
Impressions
561,271
Reach
485,779
Frequency
1.2×
Clicks
14,193
Click-through rate
2.53%
Cost per click
€0.60
Cost per mille
€15.17
Conversion rate
2.81%
Targeting summary
Site visitors and cart abandoners, 30-day window
Audience
Website visitors 30d, add-to-cart 14d, excluding purchasers 90d
Locations
Germany, Netherlands, Denmark
Age range
22–60
Placements
Feed, Reels, Stories
Optimisation
Purchase
Attribution
7-day click, 1-day view
Bid strategy
Highest volume
Frequency cap
4 per 7 days