TikTokActiveHealthy
Website Conversions | Trail Series
Performing within its expected band.
Type: Website ConversionsObjective: SalesAccount: Northwind Supply — TikTok EUStarted: 10 Mar 2026
Spend
€4.2k
Flat vs previous period
Purchases
159
−2.5%vs previous
Cost per purchase
€26.34
+2.2%vs previous
Revenue
€19.2k
−2.9%vs previous
ROAS
4.58×
−2.6%vs previous
Performance trend
Last 30 days · spend against cost per purchase
SpendCost per purchase
Budget and pacing
€2.5kof €4.5k planned
Expected by today: €2.7k
Pacing within the expected band for this period.
Daily budget
€150.00
Projected month end
€4.2k
Delivery detail
Impressions
675,679
Reach
420,786
Frequency
1.6×
Clicks
7,568
Click-through rate
1.12%
Cost per click
€0.55
Cost per mille
€6.20
Conversion rate
2.10%
Targeting summary
Interest and behaviour targeting across DE and NL
Audience
Outdoor, hiking and travel interests; video-engagement lookalike
Locations
Germany, Netherlands
Age range
18–44
Placements
TikTok in-feed
Optimisation
Complete payment
Attribution
7-day click, 1-day view
Bid strategy
Lowest cost
Creative
Vertical video only