MetaimageActive
Cart reminder — free returns
A small, tightly capped audience. Frequency is controlled by design.
Lineage
Where this creative came from and what came from it
- OriginCart reminder — free returns
This creative is an original with no variants yet. Creating a variant never changes the original.
Ada’s analysis
This creative is performing healthily. Frequency is 1.6×, click-through is 2.87%, and neither is deteriorating.
Performance
Last 30 days, all platforms combined
Spend
€1.8k
Impressions
116,905
CTR
2.87%
Conv. rate
2.77%
Cost / conv.
€19.55
ROAS
7.03×
Click-through rateFrequency
Why this fatigue score
Three signals, each computed from this creative's own data
Frequency1.6× (1.4× at launch)+7 pts
Frequency is within a normal band.
Click-through rate2.83% (3.11% at launch)+6 pts
Response is broadly holding.
Cost per conversion19.40 (17.83 at launch)+4 pts
Efficiency is stable.
Where this creative runs
1 campaigns