MetacarouselActive
Catalogue — dynamic product ads
Dynamic creative refreshes itself from the feed and does not fatigue in the usual way.
Lineage
Where this creative came from and what came from it
- OriginCatalogue — dynamic product ads
This creative is an original with no variants yet. Creating a variant never changes the original.
Ada’s analysis
This creative is performing healthily. Frequency is 1.6×, click-through is 1.50%, and neither is deteriorating.
Performance
Last 30 days, all platforms combined
Spend
€5.5k
Impressions
568,382
CTR
1.50%
Conv. rate
1.89%
Cost / conv.
€34.43
ROAS
3.87×
Click-through rateFrequency
Why this fatigue score
Three signals, each computed from this creative's own data
Frequency1.6× (1.4× at launch)+7 pts
Frequency is within a normal band.
Click-through rate1.49% (1.62% at launch)+6 pts
Response is broadly holding.
Cost per conversion34.51 (32.70 at launch)+2 pts
Efficiency is stable.
Where this creative runs
1 campaigns