MetaimageActiveGeneration 2
Summer Trail — Ridge hero, variant B
Three weeks in market. Frequency is low and click-through rate is holding.
Lineage
Where this creative came from and what came from it
- This creativeSummer Trail — Ridge hero, variant B
Ada’s analysis
This creative is performing healthily. Frequency is 1.6×, click-through is 1.56%, and neither is deteriorating.
Performance
Last 30 days, all platforms combined
Spend
€2.8k
Impressions
262,441
CTR
1.56%
Conv. rate
2.20%
Cost / conv.
€31.33
ROAS
4.15×
Click-through rateFrequency
Why this fatigue score
Three signals, each computed from this creative's own data
Frequency1.6× (1.4× at launch)+7 pts
Frequency is within a normal band.
Click-through rate1.55% (1.67% at launch)+5 pts
Response is broadly holding.
Cost per conversion31.86 (28.06 at launch)+6 pts
Efficiency is stable.
Where this creative runs
1 campaigns