TikTokvideoActiveGeneration 2
Summer Trail — TikTok native cut
A different audience from Meta, reached at a much lower frequency.
Lineage
Where this creative came from and what came from it
- This creativeSummer Trail — TikTok native cut
Ada’s analysis
This creative is performing healthily. Frequency is 1.6×, click-through is 1.21%, and neither is deteriorating.
Performance
Last 30 days, all platforms combined
Spend
€2.8k
Impressions
437,131
CTR
1.21%
Conv. rate
2.11%
Cost / conv.
€25.02
ROAS
4.93×
Click-through rateFrequency
Why this fatigue score
Three signals, each computed from this creative's own data
Frequency1.6× (1.4× at launch)+7 pts
Frequency is within a normal band.
Click-through rate1.19% (1.29% at launch)+6 pts
Response is broadly holding.
Cost per conversion25.82 (22.62 at launch)+6 pts
Efficiency is stable.
Where this creative runs
1 campaigns