Frostline shell — winter commute
Frequency is climbing modestly. Worth watching but not yet a problem.
Lineage
Where this creative came from and what came from it
- OriginFrostline shell — winter commute
This creative is an original with no variants yet. Creating a variant never changes the original.
Ada’s analysis
This creative is beginning to tire. Frequency is 2.0× and click-through is 1.49% over the last 30 days. Not urgent, but worth preparing a replacement before it becomes urgent. It runs on 2 platforms, with 62% of its spend on Meta Ads. Video-engager ad set. No variant exists yet. Building one now, before this creative fully burns out, avoids the gap between noticing the problem and being able to fix it.
Performance
Last 30 days, all platforms combined
Why this fatigue score
Three signals, each computed from this creative's own data
Frequency is within a normal band.
Response is broadly holding.
Efficiency has deteriorated in step with the click-through decline.
Where this creative runs
2 campaigns