MetaGooglecarouselActive
Layering system — carousel
Stable. Carousels tire more slowly than single images for this brand.
Lineage
Where this creative came from and what came from it
- OriginLayering system — carousel
This creative is an original with no variants yet. Creating a variant never changes the original.
Ada’s analysis
This creative is performing healthily. Frequency is 1.6×, click-through is 1.82%, and neither is deteriorating. It runs on 2 platforms, with 68% of its spend on Meta Ads. Retargeting and Advantage+
Performance
Last 30 days, all platforms combined
Spend
€3.3k
Impressions
281,747
CTR
1.82%
Conv. rate
1.85%
Cost / conv.
€34.90
ROAS
4.38×
Click-through rateFrequency
Why this fatigue score
Three signals, each computed from this creative's own data
Frequency1.6× (1.4× at launch)+7 pts
Frequency is within a normal band.
Click-through rate1.81% (1.95% at launch)+5 pts
Response is broadly holding.
Cost per conversion34.38 (34.11 at launch)+0 pts
Efficiency is stable.