MetaGooglevideoActive
Repair kit — proof in the field
Low frequency and stable engagement. The strongest performer in the account.
Lineage
Where this creative came from and what came from it
- OriginRepair kit — proof in the field
This creative is an original with no variants yet. Creating a variant never changes the original.
Ada’s analysis
This creative is performing healthily. Frequency is 1.6×, click-through is 2.30%, and neither is deteriorating. It runs on 2 platforms, with 74% of its spend on Meta Ads. Lookalike and retargeting ad sets.
Performance
Last 30 days, all platforms combined
Spend
€4.1k
Impressions
330,550
CTR
2.30%
Conv. rate
2.17%
Cost / conv.
€24.60
ROAS
5.53×
Click-through rateFrequency
Why this fatigue score
Three signals, each computed from this creative's own data
Frequency1.6× (1.4× at launch)+7 pts
Frequency is within a normal band.
Click-through rate2.31% (2.49% at launch)+5 pts
Response is broadly holding.
Cost per conversion24.89 (22.00 at launch)+6 pts
Efficiency is stable.
Where this creative runs
3 campaigns